The TCE Baby Expo lasted for 4 days from July 6 to July 9, 2023, at the Mid Valley Exhibition Centre, running from 9 AM to 10 PM daily. This expo is well-known among parents looking to acquire baby essentials and necessities. Various brands participated, offering very competitive prices.

Nufiya was also part of this expo, which is an event they consistently join alongside other major brands. Certainly, there were various activities and fantastic promotions offered during these 4 days.

Customers had the opportunity to participate in Nufiya’s Lucky Draw with a minimum purchase of RM150 or more. With that purchase, they had the chance to win a Medela Breast Pump valued at RM1,499.

On the first day of participation, Nufiya exceeded sales expectations, needing to restock their products three times. This was because Nufiya is a trusted brand and the sole seller of milk boosters at the expo.

Nufiya also provided free testers such as OMB Buah, Lactation Jell-Y, and Ladyes Coafee to customers who visited their booth to try before making a purchase. Customers also received free consultations regarding breastfeeding.


During the 4 days at the expo, Nufiya recorded retail sales amounting to RM40,000. Additionally, Nufiya gained valuable experience from participating in offline sales. Nufiya will be at the next TCE expo, which will be held at MITEC in September 2023, with even more promotions. See you there!

I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.


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